Selling options is equivalent to being a insurance company. You sell investors protection for their assets for a premium. Your only job is to manage your risk. Using the techniques in this book you can reduce your risk and make consistent returns in up, down and sideways markets.
Most market gurus will tell you that selling options is risky. I would say there is about as much risk as buying or selling futures. Maybe even less risk, because you have the premium you take in for a cushion. If you get your position sizing right the risk will not be a problem.
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